Legal
Privacy Policy
How we handle your information when you contact us or use this website. Written in plain English, and describing what actually happens rather than what a template says.
Last updated: 6 August 2026
1. Who we are
Fly Tyres Chesham(“we”, “us”) provides mobile tyre fitting and a tyre centre in Chesham. We are the data controller for the personal information described in this policy, which means we decide how and why it is used.
Address: 72 Broad Street, Chesham, Buckinghamshire HP5 3DX
Privacy contact: flytyreschesham@gmail.com
Telephone: 07440 594653
Registered entity: [TO CONFIRM: registered company name and number, if trading as a limited company]
This policy covers this website, flytyre.co.uk, and the enquiries we receive through it.
2. Information we collect
When you request a quote
The quote form asks for the following. Only your name, telephone number and postcode are required — everything else is optional and the form works without it.
- Your name
- Your telephone number
- The postcode where the vehicle is
- Your email address, if you give one
- Vehicle details: registration, make and model, tyre size and how many tyres are needed
- What has happened — the service you need, how urgently, and any description you write
- How you would prefer us to reply
We ask for the registration so we can work out your tyre size before we set off. It is read by a person; nothing is looked up automatically.
If you attach a photograph, it stays on your own device. Photographs are shown back to you and never uploaded to us or to anyone else.
When you call, message or email us
If you telephone, send a WhatsApp message or email us, we receive whatever you choose to tell us — typically your name, number, location and what has gone wrong with the vehicle. WhatsApp messages are delivered through WhatsApp’s own service and are subject to their privacy terms as well as this policy.
Automatically, if you allow it
If — and only if — you press “Allow” on the cookie banner, Google Analytics records how the website is used: pages viewed, how far you scroll, and which buttons are pressed. See section 7.
What we never collect
We do not ask for payment card details anywhere on this website, we do not run advertising or tracking pixels, and we do not buy personal data from anyone. Nothing you type into the on-site assistant is transmitted or stored — it stays in your own browser and is gone when you close the tab.
3. Why we use it, and our lawful basis
| What we use it for | Lawful basis under UK GDPR |
|---|---|
| Replying to your enquiry, quoting a price and arranging a visit or appointment | Article 6(1)(b) — steps taken at your request before entering into a contract |
| Carrying out the work and dealing with anything arising from it | Article 6(1)(b) — performance of a contract |
| Keeping records of work carried out, for tax and accounting | Article 6(1)(c) — legal obligation |
| Understanding how the website is used | Article 6(1)(a) — your consent, which you can withdraw at any time |
We do not send marketing. Your details are used to deal with your enquiry and the work that follows from it. We will not add you to a mailing list, and we will not sell or rent your information to anyone.
4. How long we keep it
Enquiries: 30 days. If your enquiry does not lead to work being carried out, we delete it 30 days after we have finished dealing with it.
If your enquiry does lead to work, the record of that job is kept for as long as we are required to keep business records for tax and accounting purposes, and no longer.
5. Who else sees your information
Only the people and services that need to. We use the following suppliers, who process information on our instructions and are not permitted to use it for their own purposes:
- Vercel — hosts this website. Like every web host, their servers handle the requests your browser makes.
- Email delivery: [TO CONFIRM: transactional email provider — decision D-002, not yet made] — delivers quote enquiries from the website to our inbox.
- Google Analytics — only if you have allowed analytics cookies. No personal information is sent to Google: see section 7.
We may also share information where we are legally required to, for example in response to a lawful request from a public authority.
Transfers outside the UK
Google Analytics may process information outside the UK, including in the United States, under the safeguards Google puts in place for its own service. If you decline analytics cookies, no such transfer takes place. Your enquiry details are handled by the suppliers named above.
6. How we protect it
- The whole website is served over an encrypted HTTPS connection.
- The form asks only for what a tyre call-out actually needs. The less we hold, the less there is to lose.
- Access to enquiries is limited to the people at Fly Tyres who deal with them.
- Spam is filtered with a hidden form field rather than a tracking service, so no third party inspects what you submit.
7. Cookies and analytics
This website sets no cookies at all unless you allow them. On your first visit a banner asks whether analytics is acceptable. If you decline, or ignore it, Google’s code is never downloaded, no cookie is set, and nothing about your visit is recorded. The website works exactly the same either way — declining costs you nothing.
If you allow analytics
Google Analytics is loaded and sets two cookies, _ga and _ga_<code>. They contain a randomly generated number that distinguishes one browser from another so repeat visits are not counted twice, and they expire after two years. We use this to see which pages help people and which do not.
What is never sent to Google
Nothing you type. Your name, telephone number, email address, postcode, vehicle registration, the description of what has happened, and anything you say to the assistant are never sent to Google Analytics. When you send an enquiry, what is recorded is that an enquiry was sent and which service it was about — not who sent it.
Changing your mind
You can change or withdraw your choice at any time using the Cookie settingslink in the footer of every page. If you withdraw it, the Google Analytics cookies are deleted from your device immediately and the page reloads so that none of Google’s code is left running.
Storage that is not a cookie
Your answer to the cookie question is saved in your browser’s local storage rather than in a cookie, so that you are not asked again on every page. One other small value records that you have already seen the short opening animation. Neither holds personal information, neither is sent anywhere, and both are cleared when you clear your browser data.
8. Your rights
Under UK GDPR you have the right to:
- Access — ask for a copy of the information we hold about you
- Rectification — have anything inaccurate corrected
- Erasure — ask us to delete it, where we have no continuing reason to keep it
- Restriction — ask us to pause using it while a question is resolved
- Objection — object to our use of it
- Portability — receive it in a portable format
- Withdraw consent — at any time, where we rely on consent. Withdrawing analytics consent takes one click, in the footer of any page.
To exercise any of these, email flytyreschesham@gmail.com or ring 07440 594653. We will respond within one month. There is no charge.
9. Complaints
If you are unhappy with how we have handled your information, please tell us first — we would rather put it right. You also have the right to complain to the Information Commissioner’s Office, the UK’s data protection regulator, at ico.org.uk or on 0303 123 1113.
10. Changes to this policy
If we change how we handle personal information, we will update this page and change the date at the top. This policy was last updated on 6 August 2026.